We help with influencers, media, digital, bizdev, and SMM in Russia and CIS

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profit profit

For more than 11 years, we have helped companies and independent developers with promotion. Let us take care of the complex marketing tasks so you can focus on what you love!
Contact us
Contact us
I am very happy working with these guys. They are polite, punctual, creative, cooperative, and always ready to help with any issue. We made the announcement of the Souper Game collector's item with them, and thanks to their work, our announcement got into a large number of media outlets, and the demo got into a selection of popular demos on Steam. All this has brought a good increase in vishnists!
Siserg
SisergCEO of SinBeans Studio
Creating a high-quality product is a complex and time-consuming process. It is important for creators to see and feel that their work is being recognized, talked about, supported, and looked forward to by their audience. Therefore, we want to express our immense gratitude to Weloveplayers for their work with media and influencers, which helped our project gain all this attention and find its audience!
Oleg Kiselyov
Oleg KiselyovCo-founder of Callback Games, Game Director of KLETKA and Kujlevka
I would like to recommend Weloveplayers as a community management company. We have worked together on several projects and the team has performed well both professionally and personally. The team understands the audience of the communities they work with very well, which is why their problem-solving skills and recommendations have been really valuable, as our experience has shown.
Vadim Chuvashov
Vadim Chuvashov Art Producer at Paradox Interactive
The Weloveplayers team has a deep understanding of the gaming industry and their ability to promote games is more than just marketing. They know how to draw attention to a project in a way that is both effective and creative. Working with them means not having to worry about marketing, so you can focus on the creative aspects of your game development.
Anna Kokova
Anna KokovaProject Manager at Beryoski Studio
I was fortunate enough to work on the release of Dying Light 2 with Weloveplayers. Vlad is one of the most organized, professional, and responsible managers I have ever had the pleasure to work with. His creative approach, competence, and honest attitude towards work have made an invaluable contribution to the success of the DL2 release. I am happy to recommend Vlad and his team.
Vlada Kovalyova
Vlada KovalyovaPR Director at Buka
The team at Weloveplayers is truly professional! I would like to especially mention their ease of communication, their ability to understand our goals and objectives at a glance, and their creativity. What makes them stand out is the positive atmosphere they create when interacting with us. It has been a pleasure and comfort working with them.
Kaan Ozturk
Kaan OzturkCEO at Pixeduo Studios
During the collaboration, the company's representatives demonstrated an individual approach, high professionalism, responsibility, and willingness to work towards achieving results. The competent organization of communication, prompt responses to emerging questions, and willingness to meet customers halfway created a comfortable working environment.
Dmitry Ustratov
Dmitry UstratovCEO at Beryoski Studio
Working with Vlad and his team was a great experience! He always motivated the team and shared his knowledge and experience. The agency also has a team of highly skilled and experienced professionals that you can trust. I was impressed by their ability to deal with challenges and find innovative solutions to achieve our goals.
Nikita Mazikov
Nikita MazikovFormer Community Manager at WNM.Digital

CHECK OUR CASES​

CASE #1:
DL2

Objective: The successful launch of DL2 on the Russian market has attracted a new audience and increased awareness of the game.

Solution: Russian-language videos highlighting the unique features of our project. We maintain regional social media presence. We work closely with the press and influencers. We use targeted and contextual advertising to reach our audience.

Content:
• Trailer with voice acting by Dmitry "Goblin" Puchkov.
• A video about the Russian version of the project.

Result:
• The coverage of our social media channels in the region is 3.86 million people.
• In the first two days, several million people expressed interest in the project and began playing it.
CASE #2:
REMNANT: FROM THE ASHES

Objective: The successful launch of the game "Remnant: From The Ashes" in Russia and other countries of the CIS region has attracted a new audience and increased awareness of the title.

Solution: Videos showcasing the unique features of the project, maintaining Russian-language social media presence, close collaboration with the press and influencers, and targeted and contextual advertising campaigns.

Content:
• The story trailer.
• A video about a new character from the game Remnant: From the Ashes.

Result:
• Extremely positive feedback from users.
• More than 1.9 million people joined the game.
CASE #3:
KUJLEVKA

Objective: to create a loyal audience in Russia and the CIS for an independent developer at minimal cost.

Solution: A six-month advertising campaign featuring videos about unique art design, story, voice acting, and game mechanics. Working with media, influencers, and social networks. Developing and launching the collector’s edition.

Content:
• Launch trailer.
• Launch trailer.
• Sergey Druzhko plays the game.

Result:
• The ROI (profitability indicator) was 186.3%.
• The total coverage in Runet is 2,874,000 people.
• Organic content is created by KuJlevka.
CASE #4:
SPEAR SONG

Objective: to create spectacular content and popularize the project in Russia and the CIS. Build a vibrant community of players, journalists, investors, and opinion leaders around Spear Song.

Solution: The development of a series of unique videos with an emphasis on the game features and atmosphere of the USSR TV show, called "Visiting a fairy tale". Video distribution through the press and business partners.

Content:
• Live-action video about the features.
• New Year's announcement of the release date.

Result:
•The total coverage in the company was more than 880,000 people.
• Positive feedback from players, journalists, and bloggers. There are offers from investors.
CASE #5:
CHOICE OF LIFE: WILD ISLANDS

Objective: shoot a live-action video in the style of the project.

Solution: Plot development, casting, budget, and actors coordination. Shooting the video on location with an emphasis on the game atmosphere and the selling sides of the product. Post-production and approval of the final version of the video.

Content:
• Live-action trailer about a tropical island, made in cold Moscow

Result:
• Extremely positive feedback from the audience.
• The high speed of the idea implementation is 1.5 months.
CASE #6:
PARTIZANS 1941

Objective: To create recognition and build a loyal audience around the world for an upcoming game from the creators of the strategy game Partizans 1941.

Solution: The development of a marketing strategy, filling the database with key influencers, media and business partners, creating a press kit and press releases, collaborating with bloggers and streamers to showcase the unique mechanics and historical context of the game, and consulting with the development team to create marketing materials.

Content:
• The announcement of the project has been postponed, so the details are classified at this time.

Result:
• The high rate of development of materials and marketing documents is important for future promotion.
• After the game's release, we expect to see more results.
CASE #7:
ORDER OF RENEWAL

Objective: promote the game "Order of Renewal" in Russia, the CIS countries and Western countries, with a limited budget in mind.

Solution: Creating a marketing strategy that analyzes Western and Russian-speaking audiences, maintaining Russian-language social media with a focus on showcasing the realistic combat system and unique aesthetic of the game. Building a database of influencers, media, and partners from Russia, the CIS, and Western countries, creating a bilingual press kit, and press releases to work with both Western and domestic media. Collaborating closely with journalists and influencers by providing early access to the game and organizing exclusive streams and reviews, as well as consulting with developers to create high-quality advertising materials.

Content:
• The announcement trailer.

Result:
• The total number of people who have seen coverage of the upcoming game was 739,000.
• Positive audience response to the project.
CASE #8:
VASILISA AND BABA YAGA

Objective: help developers participate in the Internet Development Institute (IRI) competition and enter crowdfunding, we have prepared a guide.

Solution: The preparation of a marketing strategy for the promotion of the project and its entry into the competition organized by the Institute for the Development of the Internet is underway. We are filling the database with influencers, media, and partners from Russia and other countries of the CIS. A press kit and press releases are being created to work with domestic journalists and bloggers. Consultations are also being held with developers to create high-quality advertising materials.

Content:
• Crowdfunding trailer.

Result:
• The game won 50 million rubles in the IRI competition.
• The crowdfunding campaign on Boomstarter raised 1 million rubles for the development team.
CASE #9:
SOUPER GAME

Objective: Introduce Souper Game to gaming audiences in Russia and CIS.

Solution: Creating a media hook. Designing a collector's edition concept and announcing contents via media.

Content:
• Example article

Result:
• Steam wishlist growth
• Coverage in major RU/CIS media
• TOP trending adult game demos

CHECK OUR CASES

CASE #1:
DL2
Objective: The successful launch of DL2 on the Russian market has attracted a new audience and increased awareness of the game.

Solution: Russian-language videos highlighting the unique features of our project. We maintain regional social media presence. We work closely with the press and influencers. We use targeted and contextual advertising to reach our audience.

Content:
• Trailer with voice acting by Dmitry "Goblin" Puchkov.
• A video about the Russian version of the project.

Result:
• The coverage of our social media channels in the region is 3.86 million people.
• In the first two days, several million people expressed interest in the project and began playing it.
CASE #2:
REMNANT: FROM THE ASHES
Objective: The successful launch of the game "Remnant: From The Ashes" in Russia and other countries of the CIS region has attracted a new audience and increased awareness of the title.

Solution: Videos showcasing the unique features of the project, maintaining Russian-language social media presence, close collaboration with the press and influencers, and targeted and contextual advertising campaigns.

Content:
• The story trailer.
• A video about a new character from the game Remnant: From the Ashes.

Result:
• Extremely positive feedback from users.
• More than 1.9 million people joined the game.
CASE #3:
KUJLEVKA
Objective: to create a loyal audience in Russia and the CIS for an independent developer at minimal cost.

Solution: A six-month advertising campaign featuring videos about unique art design, story, voice acting, and game mechanics. Working with media, influencers, and social networks. Developing and launching the collector’s edition.

Content:
• Launch trailer.
• Launch trailer.
• Sergey Druzhko plays the game.

Result:
• The ROI (profitability indicator) was 186.3%.
• The total coverage in Runet is 2,874,000 people.
• Organic content is created by KuJlevka.
CASE #4:
SPEAR SONG
Objective: to create spectacular content and popularize the project in Russia and the CIS. Build a vibrant community of players, journalists, investors, and opinion leaders around Spear Song.

Solution: The development of a series of unique videos with an emphasis on the game features and atmosphere of the USSR TV show, called "Visiting a fairy tale". Video distribution through the press and business partners.

Content:
• Live-action video about the features.
• New Year's announcement of the release date.

Result:
•The total coverage in the company was more than 880,000 people.
• Positive feedback from players, journalists, and bloggers. There are offers from investors.
CASE #5:
CHOICE OF LIFE: WILD ISLANDS
Objective: shoot a live-action video in the style of the project.

Solution: Plot development, casting, budget, and actors coordination. Shooting the video on location with an emphasis on the game atmosphere and the selling sides of the product. Post-production and approval of the final version of the video.

Content:
• Live-action trailer about a tropical island, made in cold Moscow

Result:
• Extremely positive feedback from the audience.
• The high speed of the idea implementation is 1.5 months.
CASE #6:
PARTIZANS 1941
Objective: To create recognition and build a loyal audience around the world for an upcoming game from the creators of the strategy game Partizans 1941.

Solution: The development of a marketing strategy, filling the database with key influencers, media and business partners, creating a press kit and press releases, collaborating with bloggers and streamers to showcase the unique mechanics and historical context of the game, and consulting with the development team to create marketing materials.

Content:
• The announcement of the project has been postponed, so the details are classified at this time.

Result:
• The high rate of development of materials and marketing documents is important for future promotion.
• After the game's release, we expect to see more results.
CASE #7:
ORDER OF RENEWAL
Objective: promote the game "Order of Renewal" in Russia, the CIS countries and Western countries, with a limited budget in mind.

Solution: Creating a marketing strategy that analyzes Western and Russian-speaking audiences, maintaining Russian-language social media with a focus on showcasing the realistic combat system and unique aesthetic of the game. Building a database of influencers, media, and partners from Russia, the CIS, and Western countries, creating a bilingual press kit, and press releases to work with both Western and domestic media. Collaborating closely with journalists and influencers by providing early access to the game and organizing exclusive streams and reviews, as well as consulting with developers to create high-quality advertising materials.

Content:
• The announcement trailer.

Result:
• The total number of people who have seen coverage of the upcoming game was 739,000.
• Positive audience response to the project.
CASE #8:
VASILISA AND BABA YAGA
Objective: help developers participate in the Internet Development Institute (IRI) competition and enter crowdfunding, we have prepared a guide.

Solution: The preparation of a marketing strategy for the promotion of the project and its entry into the competition organized by the Institute for the Development of the Internet is underway. We are filling the database with influencers, media, and partners from Russia and other countries of the CIS. A press kit and press releases are being created to work with domestic journalists and bloggers. Consultations are also being held with developers to create high-quality advertising materials.

Content:
• Crowdfunding trailer.

Result:
• The game won 50 million rubles in the IRI competition.
• The crowdfunding campaign on Boomstarter raised 1 million rubles for the development team.
CASE #9:
SOUPER GAME
Objective: Introduce Souper Game to gaming audiences in Russia and CIS.

Solution: Creating a media hook. Designing a collector's edition concept and announcing contents via media.

Content:
• Example article

Result:
• Steam wishlist growth
• Coverage in major RU/CIS media
• TOP trending adult game demos

Meet our team

Liza
Lead Producer
Kirill
Merchandise Developer
Vlad
CEO
Oskar
Video Director and Writer
Albina
Lead Editor
Max
PR Director
Services
A personalized approach to every project for better results!
  • Marketing strategy.
  • Consultation online.
  • Preparation and launch of a crowdfunding campaign (+5% of the collected amount).
  • Application for participation in offline/online gaming events.
  • A database of influencers who have your target audience in one of the following regions:
    – Russia and CIS countries
    – Western countries
    – China
  • We can send an information guide, keys, or demo to influencers in these regions.
  • We also offer the organization of paid advertising for influencers in these areas.
  • The press kit is available in the following languages: Russian, English, and Chinese.
  • We can develop a press release in any of these languages.
  • Our media database covers your target audience in the regions of Russia and the CIS, the West, and China.
  • We distribute information guides, keys, and demos in the media in these regions.
  • Additionally, we can organize paid advertising campaigns in the media for these regions as well.
  • Organization of targeted and contextually relevant advertising.
  • Labeling and reporting of advertising to the unified online advertising register, in accordance with the Law of the Russian Federation No. 347-FZ dated 07/02/2021.
  • Analytical report on the completed work.
  • Finding potential business partners and exploring ways to collaborate with them.
  • Creating a business development campaign to promote our product.
  • Organizing a partnership with a business partner.
  • Social Media strategy.
  • Monthly content plan.
  • Development of graphical assets.
  • Assets for social networks for one month.
  • Moderation of one social network.
  • Interaction with other social media profiles.
  • Organization of a contest in social networks.
  • Shooting a live-action video with professional actors.
  • Creating a script for your project or video.
  • Hiring the services of an experienced editor or artist.
  • Designing a key art for your project.

… And that’s not all! For a complete list of our services and their costs, please contact us via social media or email.

Check our partners

Check out the list of companies we have worked with over the years in the gaming industry.
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FAQ

Do you have a question that you would like me to answer? Perhaps the solution is already within your reach…

Do you have any influencers or media outlets that you work closely with?

Yes, we do have strong relationships with influential people. We have worked with them for many years.

Can I trust you?

Of course, you can read the reviews of our services written by industry experts. If you have any questions, please do not hesitate to contact us.

Where can I find the price list?

If you would like to find out more about our prices, please contact us. You can find our contact information at the bottom of this page.

How do you communicate with your colleagues?

We work remotely using Tutu, a domestic messaging platform designed for professional communication. It is similar to Discord, and we communicate with our clients on a daily basis using text and voice messages.

Do you provide advertising labeling services in Russia to follow the law?

Yes, we have implemented the new advertising labeling requirements in accordance with the legislation of the Russian Federation.

Do you work with influencers and media who use English as their primary language?

Yes, we work with them.

Are you working via B2B contract?

We work via B2B and B2C contracts.

Will I be successful if I continue to promote my game on social media on my own?

The chances of success are slim. The game needs promotion through media, influencers, social media, and BizDev. Typically, game developers don’t have the time, skills, or expertise to do this on their own.

How long can I expect to receive your services?

Under one contract, we provide services for a period of 2-6 months. However, if you wish, we can extend the contract.

How does the installment plan work?

You can divide the monthly service fee over several months.

CONTACTS
Let us help you with your promotion!
We approach each partner with care. If you have any questions or want to discuss the future of your project, please contact us via social media or email.

>> hey@weloveplayers.com
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Founder: Korobov Vladislav Sergeevich. Send us your game pitch: hey@weloveplayers.com. PR: pr@weloveplayers.com. Work for us: hey@weloveplayers.com. Using this website, you agree to follow Privacy Policy and Terms to use. Our logos and brand assets are here.